Is shawarma benefitting from an "Avengers" bump?
In the recently released film, Iron Man (played by Robert Downey Jr.) suddenly craves the flavorful, spit-roasted Middle Eastern street food after a major battle scene.
"Have you ever tried shawarma?" Iron Man asks Captain America. "There's a shawarma joint about two blocks from here. I don't know what it is, but I want to try it."
Now local shawarma restaurants seem to be having a "moment" -- at least according to an informal poll by TMZ. Ro-Ro's Chicken, a Hollywood shawarma joint, told TMZ that sales have shot up 80 percent since the movie opened.